Stan Phillips – Program Director
Shannon Spak– Sales Manager
Dorianna Williams – Promotions Director
c/o Cumulus Media
600 Baltimore Drive
Wilkes Barre, PA 18702
Business Office: 570-824-9000
Contest winners can pick up their prizes during our normal business hours:
Monday through Friday – 8am to 4pm
Directions to WARM:
– Exit I-81at Exit 170A (Bear Creek) onto ROUTE 115 SOUTHBOUND
– At the first light, turn LEFT onto EAST MOUNTAIN BLVD
– At next light, turn RIGHT onto BALTIMORE DRIVE
– WARM is on your RIGHT at the second entrance (600 Baltimore Drive). Enter from the front of the building (there is no entrance to the building from the back) and take the elevator or stairs to the second floor.
WARM Radio first saw the light of day on January 25, 1940, when the Federal Communications Commission granted permission for us to begin broadcasting from downtown Scranton with 250 watts on 1370 kHz. It was the Mutual affiliate for our area, bringing us such programs as “The Shadow” and “Gangbusters”. In 1941, a treaty was signed with Canada, Mexico, and several other countries in the North American region. This caused many AM stations to change frequency and WARM moved to 1400 kHz, still at 250 watts. After World War II, the opportunity to increase power and broadcast on a better frequency allowed WARM to move to 590 kHz, broadcasting at 5,000 watts from a transmitter site between Scranton and Tunkhannock. By that time, the network affiliation was changed to ABC. The signal reached from Binghamton, New York to Newark, New Jersey and WARM was often heard as far south as Atlantic City. Regularly licensed operation on 590 began in 1952. Our programming was typical of what radio stations ran in the 1950s, with music, news, and local features dominating the airwaves.
On January 2, 1954, WARM expanded into television as WARM-TV lit up Channel 16 for the first time. Transmitting from West Mountain, WARM-TV featured network shows from ABC and DuMont, as well as late night movies. Since there was another ABC/DuMont affiliate in the area (WILK-TV, Channel 34, on North Franklin Street in Wilkes-Barre), the TV operation lost money and WARM-TV merged with WILK-TV in 1957. Channel 34 went off the air and the combined television operation was sold. As WNEP-TV, Channel 16 prospers as Northeast Pennsylvania’s ABC affiliate. WARM also tried FM in the 1950s, simulcasting its regular AM lineup in static-free, high fidelity FM on 93.7 MHz. Few people owned FM radios in those days and WARM-FM eventually went off the air. 93.7 remained silent for over twenty years. Our sister station, WSJR now provides continuous country music to Northeast Pennsylvania.
In the sixties, Top-40 AM radio was king and WARM ruled the airwaves over Northeast Pennsylvania. WARM moved out of downtown Scranton and into a new studio/office complex in Avoca. If a new record was released, you heard it first on WARM, The Mighty 590. Over the years, Harry West woke us up, George Gilbert (“Double G”) entertained us in the middle of the day, Terry McNulty took us to Goose Island, and Rob Neyhardt was a part of our lives here in WARMland. As program director, “Double G” built WARM into a powerhouse, making it the most listened to station in this area.